One blood: what is common in architecture and fashion

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| 22 September 2021

Marina Kruglova believes that all people are designers, but each in his own way

All we do is design, because it is human to design in any of its activities. Plan your actions according to the set goal is the essence of design. Whatever we do – composing poems, writing poems, painting walls, raising a child or baking pies – it’s all design. Marina Kruglova, the founder of the architectural and design bureau EcoBud, tells Mind how design and aesthetics in all possible manifestations become art and determine the quality of human life.

Thirty spokes are connected by one axis, but the gap between them is the essence of the wheel. The pot is sculpted from clay, but the emptiness in it is the essence of the pot. The house is built of walls with windows and doors, but it is the emptiness in it is the essence of the house. General principle: material – useful, intangible – the essence of existence. Lao Tzu

According to Coco Chanel, “fashion, like architecture, is a matter of proportions.” Over the centuries, the connection between architecture and fashion has become strong due to the understanding that both industries share similar ideas and principles based on form. Fashion and architecture are not “pure arts” and are not formed in a vacuum. These are living structures, the formation of which is influenced by the way of life of people, the development of art, discoveries in science and technology, significant political events, natural disasters, as well as the mood of society as a whole. As an example, the fashion for environmental friendliness, when some are trying to recreate nature, erecting garden houses in the center of modern cities, seeking to improve the ecology of cities. Interest in nature conservation is also manifested in the use of energy-saving technologies and natural materials – both in architecture and in fashion.

Both architecture and fashion have a common concept of design theory. Design can be called a problem-solving process. Both industries are solution-based and apply the basics of form and function. For example, when you wear a dress or suit, your shape changes. Or when you enter a building, you get a completely different experience of space, which is determined by decisions that someone else has already made. The architect must figure out how to make the house strong, and the fashion designer must design the clothes so that it fits well on the person. Both the facade of the building and the dress must be balanced.

When designing clothes, the designer must have a decided aesthetics. This solution must be related to the human body in terms of design, color, materials, proportions and structure. The same goes for architecture – the concept of design here is a solution to situations related to the environment: where and how to build, what materials to use, whether the building will be environmentally friendly and how harmoniously it fits into the environment. Thus, the main factor is the continuity of the development process, both in fashion and in architecture.

Zaha Hadid once said, “Architecture and fashion are based on structure and form and turn essentials (such as clothing and housing) into art.” Both architecture and fashion are united by the idea of ​​art, which forms the basis for both spheres. Without art, there would be no fashion or architecture. Art defines fashion and architecture, creating an identity for both professions. Its main purpose – the creation of artistic values ​​that have spiritual significance in the world of culture, rather than things and structures of various kinds and purposes, which are objects of art in the field of technology and architectural arts: architecture, design, and applied arts. Fashion designers and architects-designers can be considered as artists who create works of art.

The relationship between fashion and architecture can be seen in cases where fashion draws inspiration from elements belonging to the plane of architecture, such as the technology used, monumentality, the laws of optics and gravity. However, architecture also sees elements of clothing design as a concept and inspiration – the idea of ​​wrapping, folding, weaving and draping.

Haute couture draws inspiration from all sources – from the natural world to the fine arts. But perhaps there is no better synergy than between fashion designers and architects. While architecture gives us the space in which we live and work, haute couture is created to give us wearable art. However, in architecture there are completely different terms.